In the release of the 29th of January of Les Echos – Gestion d’actifs, Sophie Rolland, journalist for the financial section of the French mainstream media, analyses the go-to market strategy of the main Fintechs offering digitalised asset management services on the French market.

Struggling to meet the growth expected with a B2C strategy, these Fintechs have adapted to the market needs by signing partnerships with the main traditional actors in order to offer their digitalised platforms as a  complement to traditional advisory services.

Active Asset Allocation, who has from day one chosen a B2B strategy, is presented as a company who has become essential for it’s institutional partners. “Since 2015, we have developed a robo-advisor capable of designing  individualised allocation engines for each investor”, states Adina Grigoriu, co-founder of Active Asset Allocation.

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